Should you launch a token?
Most guides skip that question. They shouldn't. A token is a multiplier. It amplifies a great product 10x — and amplifies nothing 10x faster. Dead tokens outnumber live ones 100:1. The survivors all share one thing: they solved a real problem first, then added a token to make it better.
Still want to launch? Good. Let's do it right.
Step 1: decide if you actually need a token
Before writing a single line of Solidity, run this test:
Remove the token from your product. Does it still work?
- Yes — Launch the product first. Add the token later when it genuinely helps.
- No — The token is core to your protocol. Design it carefully from day one.
Good reasons to launch a token
You need independent parties to cooperate — validators, curators, marketplace participants — and a token coordinates them. Users who contribute value should own a piece. The behavior you need is measurable onchain and hard to fake. Or the protocol genuinely must work without any single company controlling it.
Bad reasons (be honest with yourself)
"We need funding" — raise equity or bootstrap with revenue. "Every project has one" — survivorship bias; dead tokens outnumber live ones 100:1. "It'll drive user acquisition" — mercenary users leave when incentives stop. "We need governance" — most governance is theater. Just make decisions.
If you can't explain exactly how the token makes your product better for users — not for your treasury — you're not ready.
Step 2: design your tokenomics
Tokenomics isn't about pie charts. It's about creating a system where the token becomes more useful as more people use your product.
Choose a model that matches your product
Fee Capture — Your protocol charges fees. Token holders receive a share.
- Works for: DEXs, lending protocols, marketplaces
- Example: Aerodrome routes trading fees to veAERO holders
- Sustainability: Directly tied to real usage
Work Token — Participants stake tokens to perform work in the network.
- Works for: Oracle networks, curation platforms, data markets
- Sustainability: More demand for the service = more tokens needed
Access/Utility — Token grants features, discounts, or priority. Burns reduce supply.
- Works for: SaaS-like products, premium platforms
- Risk: If access can be priced in USD, the token is just a gift card with extra steps
Governance + Revenue — Token governs a treasury that generates yield from protocol activity.
- Works for: Mature protocols with real revenue
- Risk: Governance apathy (most holders never vote)
Avoid the death spiral
This kills more tokens than anything:
- Launch with high emissions (farming rewards)
- Mercenary capital floods in, TVL looks impressive
- Sell pressure from farmers exceeds organic buying
- Price drops, yields drop, farmers leave
- TVL collapses, community panics
- Ghost protocol
How to prevent it:
- Minimize emissions — lower rewards that sustain longer beat high rewards that burn out
- Vest rewards over months, not days
- Back rewards with real revenue, not inflation
- Build the product before launching the token
- Tie burn mechanics to actual usage, not artificial burns
Supply and distribution checklist
| Decision | Recommendation |
|---|---|
| Total supply | Pick a number and commit. 1B is standard. |
| Team allocation | 15-20%, vested over 2-4 years with a 6-12 month cliff |
| Community/ecosystem | 40-60% — this is what makes decentralization real |
| Liquidity | 5-15% for initial DEX liquidity |
| Treasury | 10-20% for ongoing development and grants |
| Investors (if any) | 10-20%, vested longer than team |
Rule: No insider should be fully unlocked before 12 months. Period.
For deeper tokenomics design, see our sustainable tokenomics guide.
Step 3: choose your launch method
Want to launch from a tweet? Deploy your own contract? Use a bonding curve protocol? Base in 2026 gives you every option from zero-code to fully custom.
Option A: Bankr — launch directly from X/Twitter
Bankr is the biggest token launchpad operating directly on X. Tag @bankr in a tweet to launch a token. Users reply to tweets with commands to trade. Under the hood, Bankr uses Doppler — an onchain protocol for price discovery auctions with configurable bonding curves.
Why it matters: Grok (xAI's AI) launched $DRB through Bankr in March 2025. When xAI's own AI uses your launchpad, that's not marketing — that's validation. Bankr also has agent skills, so AI agents can trade programmatically through it.
Best for: Community tokens, meme tokens, AI agent tokens. Your audience is on X? Launch where they already are. Zero wallet connection, zero new apps.
Trade-off: You don't control contract parameters. You're using Doppler's bonding curves and Bankr's infrastructure.
Option B: Clanker — the competitor
Clanker is Bankr's main competitor — another X-based token launcher with its own agent. Clanker offers lower fees than Bankr. Both platforms are actively competing, which is good for builders — compare fees and features before choosing.
Best for: Builders who want lower launch costs, Farcaster-native communities.
Doppler — the protocol underneath
Doppler is the onchain protocol powering Bankr's token launches. You can also use Doppler directly via its SDK (@whetstone-research/doppler-sdk) for more control. Doppler creates bonding curves with configurable market cap ranges, supports multicurve auctions, and lets you define supply curves, vesting schedules, inflation mechanics, and treasury configurations. Teams like Zora, Paragraph, and Noice use Doppler directly.
Best for: Teams that want Bankr-style price discovery mechanics but with full control over parameters.
Option C: Virtuals Protocol — for AI agent tokens
If you're launching an AI agent with its own token, Virtuals is the platform. Over $477M processed through autonomous agents on Base. They've created the infrastructure specifically for agent token economies.
Best for: AI agent launches, autonomous agent tokens. See our AI agent launch guide for the full breakdown.
Option D: deploy your own contract (full control)
For serious projects that need custom tokenomics, vesting, or governance mechanics, deploy your own ERC-20.
Tools you need:
- Foundry or Hardhat — smart contract development
- OpenZeppelin Contracts — audited, battle-tested token templates
- Base RPC:
https://mainnet.base.org(or use Alchemy / Infura for reliability) - A funded wallet on Base (you need ETH for gas — cents, not dollars)
Basic ERC-20 deployment with Foundry:
// SPDX-License-Identifier: MIT
pragma solidity ^0.8.20;
import "@openzeppelin/contracts/token/ERC20/ERC20.sol";
import "@openzeppelin/contracts/access/Ownable.sol";
contract MyToken is ERC20, Ownable {
constructor(uint256 initialSupply)
ERC20("MyToken", "MTK")
Ownable(msg.sender)
{
_mint(msg.sender, initialSupply * 10 ** decimals());
}
}
# Deploy to Base mainnet
forge create --rpc-url https://mainnet.base.org \
--private-key $PRIVATE_KEY \
src/MyToken.sol:MyToken \
--constructor-args 1000000000
After deployment:
- Verify on Basescan — unverified contracts look sketchy
- Renounce ownership if appropriate (builds trust, but you lose admin functions)
- Double-check token shows up on Basescan with correct supply
For the full deployment walkthrough, see deploying smart contracts on Base.
Anti-snipe and fair launch mechanics
Here's the scenario that kills launches: your token goes live on a DEX, and within the same block, bot operators scoop up a massive chunk of supply at the lowest price. By the time real community members can buy, the price has already 5-10x'd — and the snipers dump on them minutes later. Your chart shows a spike then a cliff. Community trust evaporates on day one.
This is sniping, and it's the number one cause of failed fair launches on Base.
Why this matters less with Bankr/Clanker: These platforms have built-in bonding curves that handle price discovery gradually. Sniping is structurally harder because the bonding curve math makes front-running unprofitable. This is one of the biggest advantages of using a launchpad over raw DEX deployment.
If you're deploying your own contract and adding liquidity to a DEX directly, you need protection:
// SPDX-License-Identifier: MIT
pragma solidity ^0.8.20;
import "@openzeppelin/contracts/token/ERC20/ERC20.sol";
import "@openzeppelin/contracts/access/Ownable.sol";
contract FairLaunchToken is ERC20, Ownable {
uint256 public maxWalletAmount;
uint256 public tradingEnabledAt;
uint256 public cooldownPeriod = 30; // seconds between buys
mapping(address => uint256) private _lastBuyTime;
mapping(address => bool) public isExempt; // for LP pairs, router
constructor(uint256 initialSupply, uint256 _maxWalletBps)
ERC20("FairToken", "FAIR")
Ownable(msg.sender)
{
_mint(msg.sender, initialSupply * 10 ** decimals());
maxWalletAmount = (initialSupply * 10 ** decimals() * _maxWalletBps) / 10000;
}
function enableTrading() external onlyOwner {
tradingEnabledAt = block.timestamp;
}
function setExempt(address addr, bool exempt) external onlyOwner {
isExempt[addr] = exempt;
}
function _update(address from, address to, uint256 amount) internal override {
if (!isExempt[to] && tradingEnabledAt > 0) {
require(
balanceOf(to) + amount <= maxWalletAmount,
"Exceeds max wallet"
);
require(
block.timestamp >= _lastBuyTime[to] + cooldownPeriod,
"Cooldown active"
);
_lastBuyTime[to] = block.timestamp;
}
super._update(from, to, amount);
}
}
What this does:
- Max wallet limit: Pass 200 for 2% max wallet. No single address can hold more than 2% of supply at launch.
- Cooldown period: 30-second delay between buys per wallet. Bots can't rapid-fire buy in consecutive blocks.
- Exempt addresses: Your LP pair and DEX router must be exempt, or trading breaks.
Additional tactics:
- Stealth launch: Don't announce the exact launch block. Add liquidity and enable trading without a countdown. Snipers watch announcement channels.
- Gradual max wallet increase: Start at 1% max wallet, increase to 2% after 1 hour, remove after 24 hours.
- Launch on Aerodrome with initial liquidity locked for maximum trust signal.
Step 4: set up liquidity
Ever tried buying a token and seen 40% slippage? That's what happens when a token has no liquidity. Your community tries to buy, gets wrecked on price impact, and blames you. This step is where most launches quietly fail.
DEX options on Base
- Aerodrome — Base's dominant DEX. Protocols bribe veAERO holders to direct emissions to their pools, creating sustained liquidity without you constantly paying for it. Want your token to have deep liquidity six months from now? Build on Aerodrome.
- Uniswap V3 — Most volume, most integrations, most routing paths. Concentrated liquidity means you can provide tight ranges and be capital-efficient. The safe default.
- BaseSwap, SushiSwap — Smaller, but have their own communities and incentive programs.
Creating your first pool
- Pair with ETH or USDC — these have the most routing paths. ETH is standard for smaller tokens, USDC for more established ones.
- Set your initial price — decide what market cap you're launching at. $50K-$500K is typical for new projects.
- Provide enough liquidity — minimum $5K-$10K worth. Below that, any trade causes massive price impact.
- Lock your LP tokens — use a service like Team.Finance or UNCX to lock liquidity for 6-12 months. Unlocked LP = rug risk in the eyes of buyers.
Liquidity strategy
Don't dump all liquidity day one. Consider:
- Launch with moderate liquidity ($10K-$50K)
- Add more as trading volume grows
- Use protocol-owned liquidity (POL) — your treasury owns the LP, not mercenary providers
- If using Aerodrome, explore their voting/bribe system for sustained liquidity rewards
For the full deep dive, see our liquidity strategies guide.
Step 5: get verified and visible
Your token exists and trades. Now people need to find it.
Essentials (do these immediately)
- Basescan verification — verify your contract source code. Non-negotiable.
- DexScreener — your token auto-appears once there's a pool. Claim it, upload your logo, add description and socials.
- Sonarbot — submit your project for curation. Active Base traders and builders discover new projects here daily.
- Checkr — get your token tracked for real-time insights.
- CoinGecko — submit for listing. Takes days to weeks but feeds into hundreds of aggregators.
For the complete listing walkthrough with requirements and timelines for every platform, see getting listed everywhere.
Trust signals that matter
- Verified contract on Basescan
- Locked liquidity with proof link
- Team doxxed or reputation established
- Audit completed (even a basic one from a known firm)
- Active GitHub with commit history
- Working product (not just a token)
Red flags that kill launches
- Unverified contract
- No locked liquidity
- Anonymous team with no track record
- No product, just a token and a Telegram
- Honeypot mechanics (buy but can't sell)
- Suspiciously high tax (over 5% raises eyebrows)
Step 6: build community before and after launch
Know what's in the crypto graveyard? Tokens with great tech and zero community. Your community isn't a nice-to-have — it's your distribution channel, your support team, and your marketing budget.
Pre-launch (build anticipation)
- Build in public — share development progress on X and Farcaster weekly. Technical deep dives outperform hype threads.
- Start small — a Telegram with under 500 genuine believers beats 10K airdrop farmers.
- Ship something first — even a prototype. "We have a working product" is the strongest marketing message in crypto.
- If launching via Bankr, build your X presence first. Your audience is already there.
Launch week
- Coordinate the moment — announce a specific launch time. Create urgency without being gimmicky.
- Activate your builders — if other projects integrate with you, have them announce too.
- Content blitz — X thread explaining what you built and why. Not just "we're live."
- Be in the chat — answer every question for the first 48 hours.
- Post on Farcaster's /base channel — the Base builder community pays attention there.
For the hour-by-hour breakdown, see our launch day playbook.
Post-launch (the hard part)
- Ship updates weekly — nothing kills a community faster than silence
- Share real metrics — users, transactions, revenue. Transparency builds trust.
- Don't obsess over price — talk about product, not charts
- Empower power users — give your most active community members tools, early access, and recognition
For the full community playbook, see community building.
Distribution channels that work on Base
| Channel | Best For | Notes |
|---|---|---|
| X (Twitter) | Primary awareness | Builder threads over hype posts. Bankr integration means your audience can buy directly from X. |
| Farcaster | Crypto-native builders | High quality, smaller reach. Base team is active here. |
| Base App | Consumer users | The new default entry point for Coinbase's user base. |
| Telegram | Community hub | Keep it focused, moderate spam aggressively. |
| Discord | Technical community | Good for support, governance, dev discussions. |
Step 7: common mistakes and how to avoid them
After watching hundreds of launches on Base, these are the patterns that kill projects:
Launching the token too early
Your product has under 1,000 users? You're probably too early. Token price decline demoralizes the community and shifts your focus from building to price management.
Overpromising tokenomics
If your model depends on eternal growth and new buyers to sustain rewards, it's a Ponzi with extra steps. Design for sustainability, not hype cycles.
Ignoring unlocks
Large token unlocks crater price and destroy trust. Communicate your vesting schedule clearly and early. No surprises.
Paying influencers to shill
5 genuine builder endorsements are worth more than 50 paid KOL posts. Everyone can tell when a post is paid. Focus on product quality — real advocates emerge naturally.
Neglecting security
Get at least a basic audit. Use multisig for treasury. Implement timelocks on admin functions. One exploit and your community evaporates overnight. See our security checklist.
Ignoring Bankr/Clanker when they fit
If you're launching a community or meme token and you're hand-deploying contracts, adding liquidity manually, and fighting sniper bots — you're doing unnecessary work. The launchpad infrastructure exists for a reason. Use it when it fits. Save custom deployments for when you actually need custom mechanics.
Launch checklist
Before you go live, make sure you've covered:
- Token contract deployed and verified on Basescan
- Tokenomics documented publicly (supply, allocation, vesting)
- Liquidity pool created with adequate depth ($10K+ recommended)
- LP tokens locked for 6-12+ months
- DexScreener profile updated (logo, links, description)
- Sonarbot listing submitted at sonarbot.xyz
- Security: audit completed OR contract uses audited OpenZeppelin templates
- Community channels live (Telegram/Discord + X account)
- Launch announcement prepared (X thread, not just "we're live")
- Team multisig set up for treasury
- Post-launch roadmap documented
What's next?
Launching the token is step one. The real work starts after:
- Launch Day Playbook — hour-by-hour execution plan for the 48 hours around launch
- How to Build Liquidity on Base — deep dive into Aerodrome, Uniswap V3, and POL strategies
- Marketing Your Base Project — community building, content, and growth without paid ads
- Tokenomics That Don't Die — advanced models, emissions schedules, and real yield
- Security Checklist for Base Builders — audits, multisigs, and incident response